ATAK Cosmetics is mainly a provider of mass market and upper mass market perfumes, body spray and deodorants. ATAK designs, manufactures, markets and distributes cosmetics. ATAK is one of Turkey’s manufacturers of quality fragrance. All of the company’s brands compete in the upper mass and mass cosmetics markets that feature tightly controlled distribution, and retail price points roughly two to four times below the prestige market cosmetics. ATAK’s upper mass and mass cosmetics brand portfolio will maintain its lead through both new and traditional strategies. ATAK aims at establishing international distribution of its product lines through the use of exclusive and nonexclusive distribution agreements in such major territories such as Russia, Europe, CIS (Central Asian and Turkic Republics), Middle East, Far East, America and Africa.
ATAK’s alternative designer fragrances encompass a complete and increasing array of fragrances, body sprays, deodorants and perfumed creams. Product line extensions into additional personal care products are ongoing and development of new and innovative product lines in a continuousprocess. ATAK reacts to demand by creating a similar scent which, when combined with an innovative packaging design, is ready for sale to mass market merchandisers, chain drug stores, wholesalers and international trading companies. To this end, the company’s strategy is to be among the first to release these new introductions into the market. Recent new introductions in the fragrance category are directed at and focused on the younger, trendy mass-market consumer. New packaging, which utilizes the latest in graphic technology, is both innovative and attractive. The company expects to continue this trend with additional line extensions under the powerhouse brand names.
Our Vision statement; We aim to be a global cosmetics player and establish a family together with our partners to be proud of what we achieve.
Our Mission statement; ATAK FARMA COSMETICS will design, develop, manufacture in house cosmetic products. In addition we will be supporting those systems that have yet to be discovered. We understand and appreciate the many challenges the system users face regarding accuracy, complexity and deadline. We will support those users and their deadlines to the best of our ability. ATAK FARMA COSMETICS is one of many important and necessary links in a long chain of events that must take place in order to bring yourproject to a successful completion. We will do our best to make that successful completion happen.